Marketing Essay Example

Marketing Essay Assignment 01.Instructor: Miss Nida Aslam khanPrinciples of Marketing Syed Aun Rizvi Mohammed ShehmirMaaz Shahid| The Pakistani brand we have selected is â€Å"OMORE ICECREAM†. The Company that produces it is Engro Foods Limited. COMPANY Engro foods are among the biggest and fastest growing conglomerates in Pakistan with a vision to cater to local needs with the products conforming to global standards. Highly passionate about millions of people across the lengths and breadth of Pakistan and beyond with the ultimate brand experience, its product comprises some of the country’s biggest and best selling brands including Olpers, Omore Ice-cream, Omung Lassi, Dairy Omung and Tarang. Engro Foods Limited was officially launched as a fully owned subsidiary of Engro in 2004. Using dairy as a stepping stone to enter into the food business, the company has established state of the art processing unit in Sukkur and Sahiwal, along with the ice-cream production facility in Sahiwal. MARKETING STRATEGY FOR THE OMORE We will write a custom essay sample on Marketing specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Omore ice-cream was launched in March formally on April 6 2009 in eight cities and towns, started with 24 different formats and flavors. It is a brand that seeks to cater a wide range of consumer groups and taste palettes. Omore Ice-cream has a high quality and eye catching packaging and the packaging is colorful and beautiful which attracts children. They promote ice cream through advertising such as vehicle advertising, billboards, point of displays and television ads which are very attractive. When Omore ice-cream was introduced, for marketing, flyers were thrown in different housing communities using airplanes. They also have a slogan for joy and happiness â€Å"Art of Happiness† and have associated their brand with rituals, celebrations like basant, mela etc. they also market their products at face book, twitter etc to link their brand with customers. Omore ice-cream is available in large, small bakeries and stores. They also sell their products directly to consumers using cycles and their own personnel. MARKETING MIX OF OMORE PRODUCT OMORE has differentiated and positioned its ice-cream on following dimensions: Conformance Quality: This is done by opening channels for getting feedback i. e. hrough website, help lines, social media like Face book which allows customers to complain and suggest about the product. Reliability: Omore claims to use pure ingredients, authentic flavors and best available technology which are verified by its consumers, which helps to gain reliability in Omore. Style: Style describes the product’s look and feel to the buyer. Omore has considered differentiating their ice-creams through improving their packaging or the style with a distinctive feeling about their product. Product name 1. Froze ice pops 2. Nutty caramel cones 3. Strawberry/Mango/vanilla affairs 4. Kulfi (Desi) 5. Lick a flavor 6. Froze cups 7. Buzz Packaging: High quality and eye catching packaging. Packaging color ranges from red, blue, yellow, orange, green and purple. PRICE To capture the market, market pricing strategy is based on â€Å"competition based pricing†. The price of its competitor (Walls) is more or less the same. Product line pricing comprises of: Froze (Rs. 5-10-12-15), Range of family packs (Rs. 150-120-180), Range of individual ice-cream (Rs. 10-15-20-30). List price: price varies differently depending upon- cups Rs. 20 cones. Rs. 30 ice pops. Rs. 10-30 soft serve ice cream Rs. 10-15 1 ltr ice cream Rs. 50 2ltr ice cream tub Rs. 275. PLACEMENT Omore ice cream is sold directly through retailers and distributors. Omore ice cream for the time being is only available in limited cities. But now it is expanding the base. Ice-cream is transported to retailers through private transportation firms e. g. Abu dawood and PTI. The ice cream is available at small, medium sized retailers, shopping mart, medical stores and other types of stores. PROMOTION Broadcasting media: Televisions, radio ads and internet ads. Print media: Vehicle advertising, outdoor billboard and point of sale display. Advertising are mostly colorful like their packs. MARKETING ENVIRONMENT Geographic: At the start, the only market served was Lahore. After a year they expanded their business and entered other cities as well. Omore covers Punjabi cities more strongly because they are near to their Sahiwal factory. Demographic: Omore has ice cream for almost all demographic segments. Takeaway packs and tubs for families, cones for teen agers, and cups and ice pops for children. Behavioral: Omore is planning to be among those ice creams which offer diet ice creams for those people who have diabetes problem or are diet conscious. It is a large untapped market segment which they are planning to tap soon. In this segment they chose occasional and benefit sought segmentation. COMPETITION With the aid of a table, points are given to each company out of 5. â€Å"1† being the lowest and â€Å"5† being the highest. | Omore| Walls| Igloo| Advertising (Electronic media)| 4| 5| 2| Advertising (Online)| 4| 4| 2| Advertising (off-line e. g. banners, posters, seminars)| 5| 4| 2| Variety of flavors| 3| 5| 3| Quality| 5| 5| 3| Quantity (according to price)| 4| 4| 4| Price| 4| 4| 5| Total points| 29| 31| 21| The table clearly shows that the major competition which OMORE is getting is just from one brand which is Walls, which is manufactured by Unilever. The other competitor, Igloo, used to be a major market player in the beginning of this industry but now the overall performance has declined very much. The competitive edge in marketing which OMORE possesses is off-line marketing in which the company has used a big variety of means to create a good brand image and to create a brand loyalty in customers. They have been organizing different forms of seminars in public places such as schools, resorts, hotels, beeches, restaurants, colleges, universities and shopping malls. Other means are mobile ice cream parlors (using a bus), Sponsoring events in Universities (ADWAR in IBA), organizing concerts, combined advertisings by joining the brand name (Ice age 4 and OMORE). CHARACTERISTICS AFFECTING THE CONSUMER BEHAVIOR TOWARDS OMORE ICE CREAM CULTURAL FACTORS Cultural shifts: People in Pakistan like â€Å"Desi† sweets dishes more, this entrenched societal characteristics helped marketers of Omore to come up with â€Å"DESI† oriented products like â€Å"KULFI† campaigning it as â€Å"DIL BOLE DESI†. Social class economic situation: considering the vast social classes bad economic condition, Omore has introduced 30 SKUs. These units help to fulfill needs of different classes. Family: members of the family often get together at rituals, celebrations, weekends in Pakistan. Omore has associated its brand with happiness joy that â€Å"enjoy the moments with sweet items such as family packs of Omore ice cream†. PERSONAL FACTORS Age Life-Cycle stage self concept: children, adults old people have different buying behavior. Colors, cartoons, sincerity are associated with child’s personality that’s why Omore has introduced the â€Å"Frooze† series of ice cream. Adult go for excitement and Omore’s â€Å"chocolate temptation† promises of classy, imaginative taste. PSYCHOLOGICAL FACTORS Motivation: buying behavior varies from one person to other according to their motivation level because for underprivileged person, ice cream is the occasional treat while for privileged ones, Omore ice cream could be a source of fulfilling the esteem or social needs. Learning, Belief attitudes: with vast range of flavors classy taste, Omore ice cream hasn’t disappointed its first users consumers’ response has been tremendous so far. Omore has grabbed more than 26% total market share. Omore has also succeeded in changing attitudes of even brand loyal of Walls ‘product. TYPE OF BUYING DECISION BEHAVIOR Consumer of ice cream undertakes variety-seeking buying behavior because of low-involvement but significant perceived brand differences. There is significant difference found among price, flavors, product design, marketing strategy of two brands i. e. Omore Walls. Omore consumers wouldn’t do much evaluation before usage of any product often keep on looking for new different products for merely variety. BUYER DECISION PROCESS Need recognition: a consumer who eats creamy strawberry ice cream of Walls would be triggered by the ad of Strawberry Cheesecake ice cream of Omore with the flavor of Cheese because he likes cheese flavor. Information search: consumer may go for experiential sources to get the information in which he would use the product. Moreover, he can also get information from personal sources. This information could bring more products under consideration. Evaluation of alternatives: since there are two major ice cream brands in Pakistan, then consumer will compare the features of two products, such as price, flavor, quality etc and make the priority list. Consumer’s priority list could consist of quality, cheese flavor, accessibility. Purchase decision: consumer will make the purchase in keeping account of his priority list if Strawberry Cheesecake ice cream of Omore fulfills all consumers’ requirements, then he will buy it. Post purchase behavior: if the consumer’s expectation ice cream perceived performance match then consumer will be satisfied otherwise not. Consumer may compromise for some drawbacks of chosen products such as high price and this would push him towards the post purchase dissonance. Details of contact person: Filza Feroz Maniar Corporae Payable Officer Number#03333269847

Competition in the Chinese Automobile Industry Essay Essay Example

Competition in the Chinese Automobile Industry Essay Essay Example Competition in the Chinese Automobile Industry Essay Essay Competition in the Chinese Automobile Industry Essay Essay Essay Topic: Competition There are many scientific innovations in our universe. Some of these innovations are even in the houses that we live in. There are innovations such as computing machine games. the microwave oven. and even the Moto vehicle. These innovations make our lives much easier but it destroys the universe every bit good. Everything and everyone gets harmed some manner by these innovations. Let’s start off with this. The computing machine is entertaining but yet unsafe to our eyes. Children of our universe love being on the computing machine. But they shouldn’t love it excessively much. because if you stare and are excessively near to the computing machine for far excessively long. your eyes begin to ache and you become changeable sighted. This is so because your encephalon decides that you don’t necessitate to be able to see things far off and merely see thing that are close to you. The computing machine is one of the best innovations because it helps you with a batch of things. Number one is work. It allows us to salvage all our of import papers and keeps them in a private file. The microwave oven. This is a machine that heats thing. It’s great in places for when you want to heat nutrients. About 1/3 of the universe has one. I’ll say this ; micro-cook oven heats your nutrients but besides destroys your wellness. As the microwave heats up. it sends of radiation inside and out. Your nutrients become polluted with radiation and if you’re excessively close to it you every bit good. Who likes eating cold nutrient? I mean we all like nutrient Nices and hot. so we should hold a microwave oven in our houses. I personally can’t travel without a microwave. It one of my favourite scientific innovations. One of the most used scientific innovations would be the motor vehicle. Now this is superb! The motor vehicle or should I say. autos are really common to our modern twenty-four hours lives. EVERYBODY has one. Well if you have a licence of class. Now autos are a complex piece of machinery. It’s like you’re fundamentally keeping a to the full loaded gun. Almost every twenty-four hours there is an accident that occurs. We may non see it. but it happens. Peoples get greatly injured or even decease from auto accidents. On the positive side. autos do hold its advantages. Peoples use autos to transport themselves about. It takes you from one topographic point to another. Alternatively of holding to walk. you drive. Another thing about autos. it pollutes the air severely. This is so because autos give off a great trade of fume sometimes. This affects the nursery gases and even worse. the ozone bed. If the air is wholly contaminated people with die. Peoples that believe these machines are non good for our lives are slightly right but incorrect. I believe that it has made our lives truly easy and less complex. I think it has done admirations to the universe and we should all appreciate the advantage we get from this.

Simulation Planning Document Essay Example | Topics and Well Written Essays - 250 words

Simulation Planning Document - Essay Example Exercise i. Mediator Role Having in mind that both parties are involved in the dispute as a mediator it would be important to: a. Get information from each party about their real interests from the case b. Understanding the case and thinking of the best solution to offer c. Setting a date for the hearing to be conducted between the two parties d. Providing a satisfying solution to both parties after the hearing Exercise ii. Plaintiff Role a. Approaching the mediator b. Gathering the relevant documents to file a claim using them c. Explaining to the mediator the interests’ one need d. Informing Pollard about the case e. Making an agreement on the date of the hearing and how to conduct them f. Presenting claims Exercise iii. Defendant Role a. Getting relevant documents such as agreements initially signed b. Look for witnesses c. Agree on the date of hearing the case d. Present the defense. Question 2 Exercise ii BATNA- Compensation for $5000 Reservation price- $2400 (to be saved as the security deposit) Target- creating a good rapport with other tenants. Exercise iii BATNA- Maintain good reputation. Reservation- Harper having back the job. Target- Harper being fired officially

Design and planning of commercial and domestic buildings in the UK Essay

Design and planning of commercial and domestic buildings in the UK - Essay Example Precisely this report examines the designing and planning of commercial and domestic buildings in the UK. The UK has set aggressive national goals in the building industry meant to increase efficiency and safety of buildings. It has identified emission reduction targets for 2020 and 2050 to be 34 percent and at least 80 percent in that order (Willars 2011, p. 1). To ensure that buildings are playing their role in achieving these targets, regulations have been put in place to ensure that designing and planning is undertaken in a manner that will make buildings environmental friendly. DESIGNING AND PLANNING OF BUILDINGS IN THE UK Designing and planning of buildings take place in different phases. In all these phases there are procedures which ought to be followed. Basically as shown in the diagram below designing and planning of building projects is undertaken in four stages: prepare, design, construct and use. Table 1 (Different standards for planning and designing in the UK) It is ad visable that these phases are followed so that the construction work is completed to the set standards. Failure to follow regulations set is a violation of the law and is punishable. Importantly, such negligence will likely cost the public in one way or another. Building regulations are categorized into 14 sub-categories: Part A - structural safety Part B - fire safety Part C - site preparation Part D - toxic substances Part E - sound insulation Part F - ventilation Part G - hygiene Part H - drainage and waste disposal Part I - combustion appliances Part J - protection from falling and impact Part K - energy efficiency Part L - access to and use of land Part M - glazing Part N - electrical safety This report will utilize the RIBA Plan of Work 2007 in discussing the designing and planning of commercial and domestic building in the UK. The RIBA Plan of Work is chosen because it will enable the achievement of the objective of the report in the best manner possible since it has been the â€Å"definitive UK model for the building design and construction process since 1963† (RIBA 2013, para. 2). RIBA Plan of Work 2013 is due to be released mid this year therefore the 2007 is appropriate for this report. However, much care is taken to integrate the ideas from Commission for Architecture and the Built Environment (CABE), OGC Gateways (Scottish Government 2013), PFI procurement stages and National Audit Office Framework where necessary. The RIBA Plan of Work 2007 is divided into five phases with a total of eleven sections. The five phases are: preparation (A & B), design (C, D & E), pre-construction (F, G & H), construction (J & K) and use (L) (RIBA 2007, p. 1). The following sections examine each of these phases in great details, pointing out the technicalities involved and the expectations. Care is taken to ensure that each section addresses the requirements of domestic and commercial buildings as per the UK regulations. PREPARATION PHASE Under the prepare pha se, as categorized by CABE, the activities which cut across the board for RIBA plan of works, OGC Gateways and National Audit Office Framework are basically those involving getting ready to start off the project. They can basically be said to be feasibility tests to find out if the project can be completed. According to CABE (2011), a client needs to be very much engaged in running a building project especially in the very initial stages. It is important that the procurement process is understood well by the client. CABE has gone ahead to outline the skills that

In-depth Economic Analysis of Brazil, Russia, India and China Essay

In-depth Economic Analysis of Brazil, Russia, India and China - Essay Example The term BRIC was in a way, created in the year 2001 by Jim O’Neill. Since then, the term BRIC has rather evolved into a concept which refers to economic growth. Each of the four emerging nations owns most of the components required to attain superior economic development in the world of today (â€Å"EconomyWatch†, 2010). Country Profiles Brazil In terms of country area, Brazil is the fifth largest country in the world with the country size being 8,514,877 sq km. The estimated population of Brazil in 2012 is 205,716,890; which is also fifth largest in the world. The rate of population growth hovers around 1.1% while 87% of the country’s population resides in urban areas. The age structure of Brazil illustrates that 67% of the inhabitants lie in the age bracket of 15-64 years, which is a healthy sign for any growing economy. The literacy rate, which stands at 88.6%, is pretty encouraging. Portuguese is the state’s official language. As far as the division o f population on the basis of religion is concerned, 73.6% of the population is Roman Catholic while 15.4% is Protestant. Brazil achieved independence in the year 1822, after more than three hundred years of Portuguese rule. The country continued with a monarchical government system up till the abandonment of slavery in 1888, followed by a declaration of a republic in 1889. The coffee exporters used to politically control the country until Getulio Vargas assumed power in 1930. In the year 1985, Brazil acquired freedom from military and populist rule. Ever since, it has set itself on the expedition of industrial and agricultural development. Economy Review The economy of Brazil revolves around hefty and well-managed sectors of agriculture, manufacturing, mining and services; which have made Brazil an economic leader in South America. Since the year 2003, Brazil has gained strength on a macro-economic basis, with the piling up of foreign reserves in addition to betterment of debt posit ion. Brazil has been one of the initial economies to demonstrate a recovery after the 2008 recession. By securing the position of the world’s seventh biggest economy in 2011, Brazil has been able to comfortably outshine United Kingdom (â€Å"CIA†, 2012). Russia Russia enjoys the first position with respect to country size in the world, as it has a total area of 17,098,242 sq km. The country’s estimated population in 2012 is 138,082,178, which is ninth highest among all countries. The rate of population growth has been a negative 0.48%. 73% population is located in urban areas. With reference to economic standpoint, the age structure is a promising one with almost 71% of the country’s people in the age category of 15-64. The literacy rate is very high at 99.4%. With respect to religion, 15-20% of the population is Russian Orthodox while around 10-15% is Muslim. However, Russia is known for a large number of nonbelievers primarily because of the legacy left by the Soviet era. Russian has always been the official language of the country. After 2 centuries of Mongol rule, the Principality of Muscovy was established in the 12th century. Up till the 19th century, numerous territorial acquisitions were undertaken

The South Park Research Paper Film Studies Essay

The South Park Research Paper Film Studies Essay Two gentlemen, Trey Parker and Matt Stone, created the television-hit series South Park. Trey and Matt started their journey in two completely separate ways that eventually brought them together.. In this paper I am going to give a brief biography of both men, provide a brief history about South Park, provide information on copyright and fair use, talk about different copyright infringement cases against South Park and talk about some of the animosity that exists towards the creators of South Park. Randolph Severn Parker III also known as Trey Parker, was born on October 19, 1969 in Conifer, Colorado. Parker is the younger of two children of Randy II and Sharon Parker. Growing up Parker attended West Jefferson Junior High and Evergreen High School. It was there that he learned that he had a funny side to him because he was voted the class clown. According to treyparker.info/biography, in high school he made an album with pal David Goodman titled Immature: A Collection of Love Ballads for the 80s Man which showcased his humor as well as his musical talent (Shpadoinkle, 2011). After graduation Parker attended the Berklee College of Music in Boston. He transfered to the University of Colorado at Boulder where he majored in music but also took classes to learn more about the film process(Shpadoinkle, 2011). It was here at the University of Colorado where he met Matt Stone (Shpadoinkle, 2011; Comedy Central, 2012). Unfortunately Parker was kicked out of school because he was missing too many classes due to a film he began shooting over spring break in 1993 called Alfred Packer, the Musical. In 1996 the musical changed names to Cannibal! The Musical due to the desires of Troma, a company that picked the film up for distribution. Parker created many animated shorts before he moved to LA to pursue a career with South Park, which helped him get to where he is today After being expelled Parker decided to move to Los Angeles, California to pursue his career with the show South Park where he and Stone are now working on the 16th season of the show. At this time Parker still resided in Los Angeles (Shpadoinkle, 2011; Comedy Central, 2012). Matthew Richard Stone, was born on May 26, 1971 in Houston, Texas. Stone and his family moved to a town in Colorado called Littleton. It was here in Littleton where he attended Heritage High School. After high school Stone attended the University of Colorado at Boulder where he majored in math. Math wasnt his only interest; he also had an interest in filmmaking, which is how he met Parker. Stone and Parker hit it off right away and put their minds together to create a series of crudely animated cartoons. After Stone completed college he moved to Venice, California to pursue his career with the show South Park (Fandango, 2012; Starpulse, 2012; Comedy Central, 2012). Parker and Stone immediately hit if off in college because of their love of film. While there they created two animated shorts together called American History which won a student academy award and The Spirit of Christmas: Frosty vs. Jesus which is where some of the characters from South Park originated. Parker and Stone contacted Comedy Central about creating a show based off of the animated characters they created together in college. Comedy Central decided to pick the show South Park up. South Park made its debut on August 13, 1997 and even though it did not do well with the viewers, Comedy Central decided to air six episodes. The town of South Park is based off of a mountain town of Fairplay, Colorado close to where Stone lived during his childhood. In the summer of 1999 Parker and Stone released a feature length film called South Park: Bigger, Longer Uncut, which was a musical. One of the songs in the musical was called Blame Canada, which was nominated for best song at the Academy Awards (Fandango, 2012; Starpulse, 2012; Comedy Central, 2012). In 2000, Comedy Central negotiated a new contract that allowed South Park to air three more seasons. Then again in 2003 there was a negotiation for a 9th and possible 10th season depending on ratings. This process just kept repeating every year until 2012 where South Park was given their 16th season contract. They got this far because the show grew to be the highest rated original series in the networks history (Shpadoinkle, 2011; Comedy Central, 2012). South Park is a comedy-animated series created by Stone and Parker. Distributed by and airing on Comedy Central and its current owner, Viacom, since 1997, South Park follows the surreal adventures of four young boys who live in the small town of South Park, Colorado. South Park satirizes many aspects of American culture and current events, and challenges deep-set convictions and taboos, usually using parody and black humor (Jingle Bell Lyrics, 2020). South Park got its start in 1991 when Parker and Stone, then film students at the University of Colorado, created their animated short called Jesus vs. Frosty (also known as The Spirit of Christmas). The crudely made film featured prototypical versions of the kids of South Park, including a character resembling Cartman but called Kenny, bringing a murderous snowman to life with a magic hat. The baby Jesus then saves the day by decapitating the monster with a halo (Jingle Bell Lyrics, 2020). The characters and backgrounds of South Park ar e made to appear deliberately crude, as if they are simply made of cut out pieces of paper. Paper cutouts were indeed used in the original pilot Parker/Stone animation and in the very first Comedy Central episode, but every subsequent episode aired on TV has been produced by computer animation that provides the same crude look (Jingle Bell Lyrics, 2020). Now in its 16th season, South Park continues to surprise even its most devoted fans each and every week. Known for its unbelievably immediate and ruthless responses to world events, South Parks new episodes bring up-to-the-minute news and pop culture icons (including Al Gore, J. Lo, Oprah, Sir Elton John, Tom Cruise, John Travolta, and P. Diddy) to the town of South Park for social commentary and good old-fashioned ridicule (Comedy Central, 2012). Since I am going to be talking about two different copyright cases against the creators of South Park, I thought it would be a good idea to give a little bit of background information about the current copyright and fair use laws. Copyright is contained in Article One, Section 8 of the Unites States Constitution. Our current copyright law is called the Copyright Act of 1976. Even though it was written in 1976 the law did not go into effect until January 1, 1978 (Bieber Notes Copyright Basics, 2012). Copyright provides exclusive rights to copyright owners for a limited period of time. Our current copyright law provides ownership for works by individuals for as long as the person lives and then 70 years after their passing (Bieber Notes Copyright Basics, 2012). The copyright law also provides ownership for works created in a work for hire situation, which is when something is created by an employee of a company for their employer. This ownership is for 95 years after publication or 120 years after the creation (Bieber Notes Copyright Basics, 2012). Not everything can be can be copyrighted! Some types of things that cannot be copyrighted are: works not original works of authorship or not fixed in a tangible medium of expression, ideas, facts, titles, names, phrases, slogans, and works in public domain (Bieber Notes Copyright Basics, 2012). One thing to always remember about copyright is that copyright is a property right, meaning that it can be willed, sold or transferred to someone else just like a car (Bieber Notes Copyright Basics, 2012). One final thing to remember about copyright is that, you dont have to register your work but, if you do it will protect you in case there is an infringement lawsuit brought against you or if you need to bring one on against someone else (Bieber Notes Copyright Basics, 2012). Fair Use is contained in Section 107 of the Copyright Act of 1976 (Bieber Notes Fair Use, 2012). The definition states The fair use of a copyrighted workfor purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use) scholarship or research is not an infringement on copyright (Bieber Notes Fair Use, 2012). One thing that must always be remembered is that even if a use may fall into one of these six categories there are other criteria that must be considered as well. The four things that must be considered are the purpose and character of the use, the nature of the copyrighted work, the amount and substantially of the portion used in relation to the copyrighted work as a whole and the effect of the use on the potential market for or value of the copyrighted work (Bieber Notes Fair Use, 2012). When looking at a copyright infringement case, copyright and fair use are the biggest topics that they look at. Stone and Parker have been in trouble many times when it comes to copyright infringement. Their most recent case has to do with a character call the Lollipop King. Exavier Wardlaw claims that they stole his ideas from his creation, the Lollipop Forest (Orfanides, 2012). On October 15, 2012 when Wardlaw made this claim, TMZ reported that his show was ripped off by the South Park guys and that his wholesome family show was completely ruined and that neither Parker nor Stone asked for his permission to use the character (Orfanides, 2012). TMZ reported that, according to the suit, filed in federal court in Philadelphia, Exavier is suing for copyright infringement and is demanding that South Park remove all traces of the Lollipop King from the Imagination land trilogy (Orfanides, 2012). Wardlaw is taking this matter very seriously. The creators of South Park should know that this is not a laughing matter. This case is still currently in process and the trial hasnt happened yet so I cant s ay what the outcome is yet. The Lollipop King lawsuit isnt the only lawsuit against Parker and Stone recently. This next case involves the episode called Canada On Strike that aired on Comedy Central in 2008. According to eef.org, the episode deals with strike, viral videos, and internet fame. In the episode, the nation of Canada goes on strike, demanding a share of the internet money they believe is being generated by viral videos and other online content (Brownmark Films v. Comedy Partners, 2012). The boys Stan, Kyle, Carman, and Butters come up with an idea to create a viral video to see if they could raise enough internet money to get the Canadians to stop striking. The boys create a video, What What (In The Butt), (WWITB) in which Butters sings a paean to anal sex (Brownmark Films v. Comedy Partners, 2012). The video was taken from an actual video that Brownmark Films owns the copyright to of an adult male singing and dancing in tight pants(Brownmark Films v. Comedy Partners, 2012). The South Park version recreates a large portion of the original version, using the same angles, framing, dance moves and visual elements (Brownmark Films v. Comedy Partners, 2012). The biggest difference is that the video is starring Butters who is nine years old and at different points in the video is dressed up in 3 different costumes. Brownmark Films, the copyright right holder, is suing South Park Digital Studio (SPDS) for copyright infringement under the Copyright Act of 1976. Brownmark Films did in fact reference both videos but did not attach either work to the complaint (Brownmark Films v. Comedy Partners, 2012). SPDS responded back right away claiming that the South Park version of the video was clearly fair use under section 107. SPDS attached the works of both videos and moved for dismissal. Brownmark Films response was that the court could not consider this to be fair use. After Brownmark Films and SPDS went back and forth a couple of times the district court finally came to a ruling. The district court concluded that one only needs to take a fleeting glance at the South Park episode to determine that its use of the WWITB video is meant to lampoon the recent craze in our society of watching video clips on the internetof rather low artistic sophistication and quality in other words fair use (Brownmark Films v. Comedy Partners, 2012). The court granted SPDSs motion to dismiss based on the fair use affirmative defense. The ruling was affirmed. Things like this have happened to Parker and Stone multiple times and so far they have been able to get out of trouble. They just take their chances and deal with whatever comes their way. There is also a lot of hatred toward the South Park creators, Parker and Stone. The hatred started because in the 200th episode of South Park, which was broadcast in April 2010, a proposal to bring the Prophet Mohamed to town is met with short shrift at a community meeting. Are you nuts? one character says. If Mohamed appears in South Park we get bombed! We dont know that, another replies. Maybe enough time has passed that now its OK to show Mohamed(The Independent, 2012). South Park is a show that is very cruel and doesnt care about what some people are going to think or who is going to take offence to what they say or show. In February, Zachary Adam Chesser, 21, who admitted to posting online threats, was sentenced to 25 years in prison (CNN, 2011). Chesser who converted over to Muslim, encouraged violent jihadists to attack the South Park writers for an episode that depicted the Prophet Mohammed in a bear suit (CNN, 2011). The warning was posted on the New York-based website Revolution Muslim. In an article that suggested that Parker and Stone would probably wind up like Theo Van Gogh for airing this show, a writer calling himself Abu Talhah al-Amrikee (The Independent, 2012). Theo van Gogh, who was a Dutch filmmaker, was stabbed to death on a street in Amsterdam, Netherlands, by an Islamic extremist in 2004. He became the target of radical Muslims after releasing a short film about oppression of Islamic women in Europe (CNN, 2011). Chesser took this attack one step further and going as far as posting messages online with the addresses of where Parker and Stone lived and urged the readers to pay them a visit (CNN, 2011). Not only was Chesser charged but Jesse Curtis Morton who is a resident of Brooklyn, New York, is the second person charged in the South Park Case. Morton also was not Muslim but, decided to convert to Islam. Morton is one of the co-founders of the Revolution Muslims 2008, which is where Chesser posted these threatening messages (CNN, 2011). This ultimately is how Morton and Chesser met each other and become friends and grew hatred toward Parker and Stone. In conclusion, after doing this paper I have learned so much more about the show South Park as well as the creators, Trey Parker and Matt Stone. There are many things, like the two most recent court cases including the What What (In The Butt) video, as well as the Lollipop King case that I didnt know even existed. I love watching the show but I truly had no clue that the creators had this much trouble every time they aired a show. The two cases are not the only cases that were brought against the creators. There are other cases as well that I did not mention in my paper. I think that the creators should probable ask different people before using them in their show, or in the Muslim case, maybe they should of asked the commander of Islam if they could make a show about the Prophet Mohammed. Copyright is a big issue, not just with South Park, but with a bunch of television shows out there. Remember, if you dont know what you are signing or you dont understand something in your contract , or even if you want to use something and you are not sure if you can, hire a layer!

Descriptive Essay - The Pier :: Descriptive Essay, Descriptive Writing

Naples, not the most exciting place on the planet. No, people have seemed to conclude that Naples, FL is the place to go for a nice, relaxing retirement. And I have to agree, they are right. Naples is a place filled with tee times on golf courses, lunches at country clubs, longs walks along the beach and a casual stroll on the downtown sidewalks, sipping on a frappacino, all accompanied by sunny, cloudless days. So, what is a teenager to do? Despite the â€Å"elderly-friendly† appeal, Naples has proved to be somewhat teen-friendly. Usually, we have to rely on our own imagination for entertainment. And depending on which teen you are talking to, the entertainment level can go from fun, to just plain crazy. The only problem that seems to arise around here is that of location. Where exactly do you go to have fun? I personally have relied on the Naples Pier for a place of amusement. The Pier is a simple structure; basically is a twelve foot high boardwalk jutting out about seventy yards into the Gulf of Mexico. The Pier is the place for lovers to stroll and for fisherman to share their tales. For my friends and me, it has everything from a simple meeting place to a center for deep conversation. Sometimes we went there for the simple reason to watch the sun set, or we would just lie on the benches, staring up at the stars just talking. We have talked about everything, from theology to what animals we would like to be reincarnated as. The Pier has also been home to some crazier doings, from the spotting and naming of dolphins, to making fun of tourists in a loud fashion to actually jumping off the edge and into the water below, which in now prohibited.